PMS Map for Innovation

Why This Slide Is Useful

This slide is valuable for executives and strategic planners assessing portfolio balance and innovation focus. It helps identify which products or services are driving high innovation and industry disruption (Pioneers), which are incremental improvements (Migrators), and which are mature, commoditized offerings (Settlers). This clarity supports resource allocation, investment prioritization, and strategic decision-making to optimize growth and competitive positioning.

For management teams, the PMS Map offers a straightforward visual to communicate portfolio dynamics across different business units or product lines. It enables quick diagnosis of areas needing innovation investment or divestment, aligning portfolio composition with long-term strategic goals. The categorization also guides innovation pipelines, ensuring a mix of risk-taking and cash-generating offerings.

Consultants and strategic advisors use this slide to facilitate discussions around portfolio transformation. It provides a framework for evaluating current product mix and planning future innovation initiatives. The visual nature of the scatter plot makes it easier to present complex portfolio insights to executive audiences, fostering alignment on strategic priorities.

In investor or board presentations, this slide demonstrates how a company manages its innovation pipeline and maintains a balanced portfolio. It signals proactive management of growth drivers and risk mitigation, which are critical for investor confidence and strategic oversight. The PMS Map thus acts as a diagnostic and communication tool for ongoing portfolio management efforts.

How This Slide Is Used

This slide is typically used in strategic planning, portfolio reviews, or innovation pipeline discussions. Companies leverage it during quarterly or annual strategic reviews to assess the distribution of their offerings and identify gaps or over-concentrations in certain categories.

Consultants often customize this slide to reflect specific industry contexts or company-specific product categories. For example, a tech firm might plot software solutions versus hardware offerings, while a consumer goods company might differentiate between core brands and new product launches. The visual format supports quick stakeholder understanding and decision-making.

In workshops, the PMS Map serves as a basis for brainstorming sessions on future innovation strategies. Teams analyze which offerings are classified as Pioneers and plan investments or divestments accordingly. It also helps prioritize resource allocation to high-potential Migrators or Pioneers to accelerate growth.

This slide is also used in post-merger integrations or restructuring initiatives. Leaders evaluate the combined portfolio to identify redundancies, gaps, or opportunities for repositioning offerings. The clear categorization supports targeted strategic initiatives, such as revitalizing Settlers or scaling Migrators to Pioneers status.

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