Kotter’s Change Model Steps

Why This Slide Is Useful

This slide is useful because it provides a clear, visual representation of Kotter’s eight-step change process, which is widely recognized in change management. It helps executives and consultants understand how each step connects and reinforces the next, ensuring that change efforts are sustained over time. The cyclical format underscores the importance of continuous improvement and adaptation, which is critical for long-term success.

For management teams leading transformation initiatives, this slide offers a structured approach to planning and executing change. It highlights key actions such as building coalitions, creating urgency, and instituting new behaviors, which are essential for overcoming resistance and embedding new practices. The visual layout makes it easier to communicate the process across different levels of the organization, aligning stakeholders around a common methodology.

Strategy consultants and organizational leaders use this slide to diagnose where a change effort may be stalling. For example, if an organization struggles with sustaining acceleration, the slide prompts a review of earlier steps like enabling action or generating short-term wins. It also serves as a reference point for designing interventions that reinforce the change cycle, ensuring momentum is maintained.

This slide can be integrated into broader change management or transformation roadmaps, especially in client presentations or internal project updates. It supports discussions about the sequencing of activities and the importance of reinforcing behaviors over time. By emphasizing the cyclical nature, it encourages a mindset of ongoing development rather than one-time initiatives.

How This Slide Is Used

This slide is typically used during change management planning sessions, workshops, or executive briefings. Consultants and leaders rely on it to map out the steps needed to implement a major organizational change, ensuring no critical phase is overlooked. It also serves as a diagnostic tool to identify gaps or bottlenecks in the change process.

In client engagements, this slide is often customized to reflect specific organizational contexts. For instance, a client might focus on particular steps such as building coalitions or instituting change, depending on their readiness or resistance points. It helps tailor the change approach to the unique dynamics of each organization.

The slide is also valuable in post-implementation reviews, where teams assess whether each step was completed effectively. This review helps refine future change efforts by highlighting areas where the cycle may have been broken or where reinforcement is needed. It supports a disciplined, iterative approach to embedding change.

Furthermore, in executive communications, this slide simplifies complex change processes into a digestible format. It can be used to align leadership teams around a common methodology, ensuring consistency in how change initiatives are approached and communicated across the organization.

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