Kotter’s 8-Step Change Model

Why This Slide Is Useful

This slide is valuable because it distills a widely recognized change management framework into a clear, visual format that highlights the progression of activities necessary for effective transformation. For C-level executives and strategy consultants, it offers a straightforward reference to ensure all critical phases are addressed during change initiatives. The step-by-step layout helps diagnose where a change effort may be stalling, whether in creating initial urgency or in embedding change into the culture.

The model’s emphasis on building coalitions and generating quick wins resonates with leaders managing large-scale initiatives. It underscores that change is not a one-time event, but a process requiring ongoing engagement and reinforcement. This perspective helps executives allocate resources effectively and prioritize actions that sustain momentum over time.

For consultants working with clients, this slide provides a common language for change planning and stakeholder communication. It can be used as a diagnostic tool to identify gaps in the change journey, such as insufficient coalition-building or lack of visible wins. It also supports the development of tailored interventions aligned with each step, ensuring a disciplined approach to transformation.

In strategic meetings or transformation workshops, this slide functions as a guiding framework. It helps teams align on the sequence of activities needed to embed change, from creating a sense of urgency to institutionalizing new behaviors. Its visual simplicity makes it easy to incorporate into presentations, reports, or dashboards tracking progress across different parts of the organization.

How This Slide Is Used

This slide is typically used in change management planning and execution. Leaders rely on it to structure their initiatives, ensuring they follow each step to maximize success. For example, during a digital transformation, executives might review this model to confirm they have created enough urgency and built the right coalition before moving to develop a strategic vision.

Consultants often customize this slide to fit specific client contexts. They may add annotations or color-code steps to reflect current progress or identify areas needing additional focus. For instance, if a client has already formed a strategic vision, but struggles with enlisting a volunteer army, the slide helps prioritize next actions.

The model also supports stakeholder communication. Change leaders use it to explain the process to employees, sponsors, and board members, demonstrating that change efforts are deliberate and structured. It can serve as a roadmap during steering committee meetings to review progress and adjust tactics.

In practice, this slide is integrated into broader change management tools such as project dashboards or transformation roadmaps. It provides a common reference point for teams to assess readiness, track milestones, and reinforce the importance of each step in achieving sustainable change.

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