Structure-Conduct-Performance Framework

This slide illustrates the Structure-Conduct-Performance (SCP) framework, a tool used to analyze industry dynamics by connecting market structure with strategic behavior and outcomes. It highlights 3 core dimensions—External Conditions, Structure, Conduct, and Performance—showing their interrelationships and feedback loops, which are essential for understanding competitive environments and strategic positioning.



Why This Slide Is Useful

This slide is valuable for management consultants and strategic leaders assessing industry competitiveness. It provides a clear visualization of how external factors influence industry structure, which in turn shapes corporate conduct and market performance. This understanding helps identify leverage points for strategic interventions or regulatory considerations.

For C-level executives, the SCP framework offers a structured approach to diagnose market conditions and anticipate competitive responses. It supports decision-making around market entry, pricing strategies, or innovation initiatives by emphasizing the interconnectedness of industry forces and outcomes.

Consultants can leverage this slide to facilitate client discussions on industry analysis, helping clients understand the root causes of market performance issues. The feedback loop indicates areas where strategic adjustments can influence industry dynamics, making it a practical tool for scenario planning and strategic development.

In investor or PE contexts, this framework aids in evaluating industry attractiveness and potential risks. It guides due diligence by mapping how external shocks or structural changes could cascade through conduct and performance, influencing valuation and investment decisions.

How This Slide Is Used

This slide is typically used in industry analysis, market entry strategy, or competitive positioning workshops. It serves as a foundational model for diagnosing industry health and identifying strategic opportunities or threats.

Management consultants often customize the slide by adding specific industry data or case examples, illustrating how external conditions impact structure and conduct in particular markets. This helps clients visualize the cause-and-effect relationships and prioritize strategic actions.

In strategic planning sessions, executives use the slide to map out the current industry landscape and simulate how changes in external conditions might alter structure and conduct. It supports scenario analysis, especially when considering regulatory shifts or technological disruptions.

PE firms and investors utilize this slide during due diligence to understand the underlying industry forces that drive performance. It helps frame discussions around market positioning, competitive barriers, and potential exit strategies, especially in industries undergoing rapid change or consolidation.

Some organizations embed this framework into broader strategic dashboards or decision-support tools. This integration enables ongoing monitoring of industry shifts and quick adaptation of strategies based on evolving market feedback and structural changes.

Related PPT Slides


Structure-Conduct-Performance Framework

This slide illustrates the Structure-Conduct-Performance (SCP) framework, which links industry structure to strategic behavior and market outcomes. It emphasizes the interconnectedness of external conditions, industry structure, firm conduct, and performance, with feedback loops highlighting the dynamic nature of these relationships. The visual layout supports quick comprehension for strategic analysis and decision-making at the executive level.


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