Ohmae’s 3C Strategic Model

Why This Slide Is Useful

This slide is valuable for senior executives and strategy consultants because it offers a clear, visual method to analyze key market factors. By emphasizing the relationship between the company, its customers, and competitors, it helps identify strategic gaps and opportunities. This model supports decision-making processes that aim to refine value propositions and differentiate offerings in competitive markets.

For C-level leaders, the 3C framework simplifies complex market dynamics into 3 core components, enabling more focused strategic discussions. It encourages a holistic view of the business environment, ensuring that internal capabilities are aligned with customer expectations and competitive pressures. This alignment is crucial for developing sustainable strategies that resonate with target markets.

Management consultants can leverage this slide to facilitate client workshops or strategic reviews. It provides a structured way to diagnose issues and prioritize initiatives based on the interplay of the 3 Cs. The visual layout makes it easy to communicate complex insights succinctly to executive audiences, supporting alignment and consensus.

In addition, the slide can serve as a diagnostic tool during market entry or repositioning efforts. By systematically analyzing each component—such as understanding customer needs or assessing competitor strengths—organizations can craft targeted strategies that improve market fit and competitive positioning. It acts as a foundational element in strategic planning and scenario analysis.

How This Slide Is Used

This slide is typically used in strategic planning sessions, market analysis workshops, or competitive positioning exercises. Strategy teams rely on it to map out the key forces shaping a company's market environment and to identify strategic priorities. It often serves as a starting point for deeper analysis of each component.

In client engagements, consultants customize the slide by adding specific data points or insights related to the client’s industry. For example, they may include detailed competitor profiles or customer segmentation data to deepen the analysis. This customization helps tailor strategic recommendations to the client’s unique context.

The slide is also useful during executive presentations to communicate strategic options clearly. It provides a visual summary that can be referenced throughout discussions, ensuring alignment on the key drivers of competitive success. This clarity supports decision-making and prioritization of strategic initiatives.

Furthermore, the 3C model supports scenario planning exercises. Teams can manipulate variables—such as shifting customer preferences or emerging competitors—to explore different strategic outcomes. This dynamic use of the slide helps organizations prepare for market shifts and develop resilient strategies.

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