Ohmae’s 3C Model Overview

Why This Slide Is Useful

This slide provides a clear, structured view of a fundamental strategic framework that helps leaders evaluate their market position. By emphasizing the interdependence of customers, competitors, and the company, it guides decision-makers to focus on areas that influence competitive advantage and growth. This visualization simplifies complex market dynamics into a manageable format, making it easier for C-level executives to prioritize initiatives and allocate resources effectively.

For management consultants, this slide acts as a diagnostic tool to assess a client’s strategic landscape. It enables rapid identification of gaps or misalignments among the 3 Cs, which can be addressed through targeted strategic interventions. The model also supports scenario planning by illustrating how shifts in one component impact the others, facilitating more robust strategic recommendations.

PE and strategy professionals use this slide to frame competitive assessments and market entry strategies. It helps in articulating how a company’s strengths can be leveraged against competitors while aligning with customer expectations. The visual layout makes it easy to communicate complex strategic insights to boards and executive teams, ensuring alignment on strategic priorities.

Additionally, this slide can be integrated into broader strategic planning processes. It acts as a foundation for developing value propositions, positioning statements, or go-to-market strategies. The simplicity of the model encourages ongoing review and adjustment, keeping strategic discussions focused on core market drivers.

How This Slide Is Used

This slide is typically used during strategic planning sessions, market analysis workshops, or client engagements. Consultants often employ it to facilitate discussions around market positioning and competitive differentiation. It provides a common language for teams to evaluate internal capabilities versus external market forces.

In practice, the slide is adapted to specific industries or markets by customizing the content within each component. For example, a technology firm might emphasize innovation within the company circle, while a retail business might focus on customer segmentation. This customization helps teams identify strategic levers relevant to their unique context.

The slide also supports scenario analysis, where teams explore how changes in customer preferences or competitive actions influence overall strategy. It can be used to simulate the impact of new entrants or shifting customer demands, guiding proactive strategic adjustments.

In executive presentations, the slide functions as a summary tool to communicate strategic priorities succinctly. It helps align leadership around key market dynamics and ensures that strategic initiatives are grounded in a balanced understanding of the external and internal environment. This fosters more cohesive decision-making at the top levels of the organization.

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