GE-McKinsey Portfolio Matrix

This slide illustrates the GE-McKinsey portfolio matrix, a strategic tool used to evaluate and prioritize business units based on industry attractiveness and business strength. It visualizes optimal resource allocation by categorizing units into segments such as "Invest," "Hold," or "Divest/Harvest," guiding strategic decisions at the corporate level.



Why This Slide Is Useful

This slide is valuable for senior executives and strategy consultants because it simplifies complex portfolio analysis into a clear visual framework. It helps identify which business units warrant increased investment, which should be maintained, and which may need divestment or harvesting strategies. This clarity supports resource prioritization aligned with long-term corporate objectives.

For C-level decision-makers, the matrix provides a structured approach to balancing a diversified portfolio. It highlights areas with high industry attractiveness and strong competitive position, encouraging targeted growth initiatives. Conversely, it flags weaker units that may drain resources or require strategic repositioning.

Management consultants leverage this slide during portfolio reviews or strategic planning sessions. It facilitates discussions around market dynamics, competitive positioning, and resource reallocation. The visual nature of the matrix makes it easier to communicate complex analyses to executive audiences and board members.

In addition, the slide supports ongoing portfolio management. By periodically updating the matrix, organizations can track shifts in industry attractiveness or business strength, enabling proactive adjustments. It also serves as a diagnostic tool for evaluating the impact of strategic initiatives over time.

How This Slide Is Used

This slide is often used in strategic planning workshops, corporate portfolio reviews, or M&A due diligence. Executives and consultants rely on it to assess the relative position of each business unit within the broader corporate landscape.

During strategic sessions, teams map each unit onto the matrix based on recent performance data and market trends. This helps prioritize resource allocation and identify units that need strategic repositioning or divestment. The matrix also guides discussions around organic growth versus portfolio restructuring.

In M&A contexts, the slide supports decision-making by visualizing potential synergies and risks associated with acquiring or divesting specific units. It provides a quick reference to the strategic fit and potential value contribution of each business.

Organizations frequently update the matrix as part of ongoing portfolio management. This allows leadership to monitor shifts in industry attractiveness or internal strength, ensuring that resource deployment remains aligned with evolving market conditions and strategic priorities.

Related PPT Slides


GE-McKinsey Portfolio Matrix

This slide illustrates the GE-McKinsey matrix, a strategic tool used to evaluate and prioritize business units based on industry attractiveness and business strength. It segments units into nine categories, guiding resource allocation and investment decisions to optimize portfolio performance.


ADL Matrix for Portfolio Strategy

This slide illustrates the ADL matrix, a framework used to assess portfolio positions based on industry maturity and competitive strength. It categorizes strategic options for each combination, guiding resource allocation and market approach decisions. The matrix helps executives visualize where to focus efforts for growth, stability, or divestment.


BCG Growth-Share Matrix Overview

This slide illustrates the BCG Growth-Share Matrix, a strategic tool used to assess a company's portfolio of products or business units based on market growth rate and relative market share. It categorizes entities into 4 quadrants—Stars, Cash Cows, Question Marks, and Dogs—highlighting their potential and resource allocation needs for strategic decision-making.


PMS Map for Innovation

This slide illustrates the Pioneer-Migrator-Settler (PMS) framework, a tool for assessing an organization’s product portfolio based on innovation and value creation. It categorizes products into 3 groups—Pioneers, Migrators, and Setters—using a scatter plot that maps their current and future positions, helping leaders identify strategic focus areas.


Build-or-Buy Assessment Matrix

This slide introduces the Build-or-Buy Assessment Matrix, a tool used to evaluate the strategic value and importance of different functions within an organization. It categorizes functions into core, supporting, secondary, and marginal segments based on their performance and strategic value, aiding decision-making on resource allocation and investment priorities.


Business Model Components Breakdown

This slide illustrates the key elements required to develop a successful business model, emphasizing the integration of customer value proposition, profit formula, and key resources and processes. It visually demonstrates how these components combine to form a comprehensive business model framework, supported by placeholder text for detailed descriptions.


Explore Slides by Tags


Download 50+ FREE Templates Used by Consultants & Bankers

Download our FREE collection of over 50+ high-impact, fully editable PowerPoint templates. These professional templates cover a comprehensive range of strategic analysis frameworks—including Strategy Formulation, Innovation, Digital Transformation, Change Management, and many others—ideal for Management Consultants, Investment Bankers, Strategy Professionals, and Business Executives.

Download Now—Available for a Limited Time


Trusted by Leading Global Organizations


Our templates are trusted by thousands of organizations worldwide, including leading brands such as those listed below.

Abbott Accenture Airbus Allstate Amazon Barclays Bayer Blackrock Capgemini Chevron Cisco Coca-Cola Dell DHL EY Gartner GE Gilead Google Goldman Sachs LEK Mastercard McKesson Merck Nestle Nielsen Samsung Shell Siemens Unilever



Related Templates from PPT Depot


Leverage our domain and design expertise. Become a subscriber today:

100% Editable. Customize every PPTX presentation to fit your vision perfectly.
Domain Expertise. Built based on real-world consulting project deliverables.
High-Impact Design. Designed by McKinsey VGI presentation specialists.
Instant Access. Download and deploy templates on demand.
Always Fresh. Enjoy new templates added weekly.
Style Optionality. Choose from 3 unique design styles for every template.
Slide Production Services. Access a suite of slide production services.
Vote & Request Feature. Directly shape our PPT development pipeline.


Compare Our Plans


Each presentation is available in 3 color schemes. Download the version that most fits your firm's branding and customize it further once you download the PPTX file.



PPT Depot is your subscription to high-impact management consulting and investment banking templates—crafted from real-world deliverables by ex-MBB consultants and designed by former McKinsey Visual Graphics (VGI) presentation specialists. Compare plans here to determine what's the best fit for your firm.

With 15 years of experience, the team behind PPT Depot has empowered over 500+ clients across over 30+ countries. We currently produce 200,000 slides annually.

PPT Depot releases new templates each week. We have management topic-focused templates (e.g. market analysis, strategic planning, digital transformation, and more), alongside industry-specific collections. Peruse our full inventory here.

Save time and effort—elevate your presentations with proven domain and design expertise.

Got a question? Email us at [email protected].


Related Consulting Presentations


These presentations below are available for individual purchase from Flevy , the marketplace for business best practices.



Slide Customization & Production


We provide tailored slide customization and production services:

  • Conversion of scanned notes into PowerPoint slides
  • Development of PowerPoint master template
  • Creation of data-driven PowerPoint charts from hand-drawn graphs
  • Conversion of Excel charts to PowerPoint charts
  • Conversion of other file formats (e.g. PDF, TIF, Word Doc) to PowerPoint slides
  • Conversion of PowerPoint slides from one master template to another
  • Visual enhancement of existing PowerPoint presentations to increase the professional look of the presentation
Our presentation specialists are all ex-McKinsey Visual Graphics (VGI). Subscribers to the Executive Plan receive 2 hours of free slide slide production support each month. Learn more in the FAQs.




Free PPT Maps Work illustrations by Storyset
© 2025 Copyright. PPT Depot LLC. All Rights Reserved