Common Business Model Patterns

This slide illustrates 55 prevalent business model patterns as categorized by the Business Model Navigator framework. It visually organizes these patterns into a hexagonal grid, highlighting their diversity and commonality in strategic approaches. The accompanying text provides context and references the original research source, making it a useful reference for strategic analysis and innovation planning.



Why This Slide Is Useful

This slide is valuable for management consultants and strategic leaders seeking to understand the landscape of business model innovation. It offers a structured overview of typical patterns, enabling quick identification of relevant models for client diagnostics or ideation. The visual layout simplifies complex concepts, making it easier to communicate options to executive teams or board members.

For strategists and corporate development teams, this slide acts as a reference point to benchmark existing business models or explore new avenues for growth. Recognizing which pattern aligns with a company's current strategy can inform targeted transformation initiatives or diversification efforts. It also supports scenario planning by illustrating alternative pathways that competitors or disruptors might pursue.

In consulting engagements, this slide helps frame discussions around business model evolution. It can serve as a foundation for workshops where teams brainstorm adaptations or hybrid models. The clear categorization encourages systematic thinking about how different patterns can be combined or tailored to specific industry contexts.

Additionally, the slide functions as a quick reference during due diligence or market analysis. When evaluating potential acquisition targets or new ventures, understanding common business model archetypes can reveal strategic fit or potential vulnerabilities. Its concise format makes it easy to incorporate into broader strategic frameworks or presentations.

How This Slide Is Used

This slide is typically used in strategic workshops, innovation labs, or client presentations. Consultants often leverage it to introduce the concept of business model diversity and to inspire creative thinking. It provides a common language for discussing different strategic approaches, especially when exploring new markets or disruptive technologies.

During client engagements, the slide can be customized by highlighting specific patterns relevant to the industry or company in question. For example, a retail client might focus on patterns like "Open Business Model" or "Franchise," while a tech firm might explore "Freemium" or "Pay What You Want." This targeted approach helps facilitate focused discussions on feasible transformation pathways.

In innovation sessions, teams use this slide to identify which patterns are already in use and where gaps or opportunities exist. It supports the development of new business models by encouraging participants to think beyond traditional approaches. The visual layout also aids in aligning cross-functional teams around a shared understanding of strategic options.

Furthermore, the slide is valuable in competitive analysis and strategic planning. By mapping competitors' business models onto this framework, strategists can identify market saturation or potential white spaces. It also assists in scenario analysis, where different patterns are tested against market trends or technological shifts to assess resilience and adaptability.

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Business Model Patterns Overview

This slide catalogs 55 common business model patterns as outlined by the Business Model Navigator framework. It presents each pattern with a numbered label and a brief descriptor, organized into 5 columns for easy reference. The purpose is to serve as a comprehensive reference for strategists and innovation leaders exploring different avenues for value creation and revenue generation.


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