Business Model Patterns Overview

This slide catalogs 55 common business model patterns as outlined by the Business Model Navigator framework. It presents each pattern with a numbered label and a brief descriptor, organized into 5 columns for easy reference. The purpose is to serve as a comprehensive reference for strategists and innovation leaders exploring different avenues for value creation and revenue generation.



Why This Slide Is Useful

This slide provides a structured overview of diverse business model archetypes, enabling executives and consultants to identify potential patterns applicable to their strategic initiatives. It helps in benchmarking existing models and inspiring new approaches by illustrating the variety of ways companies can generate value. For C-level leaders, understanding these patterns supports strategic diversification and innovation efforts, especially in rapidly evolving markets or during transformation initiatives.

Management consultants can leverage this slide as a diagnostic tool to analyze clients’ current business models or to brainstorm new configurations. The visual organization allows for quick identification of relevant patterns based on industry context or strategic goals. It also facilitates discussions around potential shifts or hybrid models that combine elements from multiple patterns.

Investors and PE firms benefit from this overview by assessing the novelty or maturity of a target company’s business model. Recognizing which pattern a company follows can inform valuation, risk assessment, and growth strategies. The slide acts as a reference point to challenge assumptions about industry norms and to explore disruptive or emerging models.

The slide’s detailed enumeration supports scenario planning and strategic workshops. It encourages teams to think beyond traditional boundaries and consider alternative revenue streams or customer engagement methods. Overall, it enhances strategic agility by broadening the palette of business model options available for exploration and implementation.

How This Slide Is Used

This slide is typically used in strategic innovation sessions, business model design workshops, or corporate transformation projects. Facilitators rely on it to stimulate ideation around new revenue models or to challenge existing assumptions about how value is delivered. The comprehensive list serves as a foundation for brainstorming and scenario analysis.

In consulting engagements, this slide often functions as a reference during client interviews or internal audits. Consultants may map a client’s current model onto one of these patterns to identify strengths, gaps, or opportunities for pivoting. It also helps in framing strategic recommendations around adopting or adapting specific patterns to fit market dynamics.

For corporate development teams, the slide supports due diligence processes by providing a taxonomy of potential business models that could be acquired, licensed, or integrated. It enables a systematic evaluation of how a target company’s model aligns with or diverges from established archetypes, informing strategic fit and integration planning.

Additionally, the slide is used in innovation labs or R&D settings to inspire new concepts. Teams might explore hybrid models or variations of existing patterns to create differentiated offerings. The visual layout facilitates quick comparisons and fosters cross-functional dialogue around strategic options.

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Common Business Model Patterns

This slide illustrates 55 prevalent business model patterns as categorized by the Business Model Navigator framework. It visually organizes these patterns into a hexagonal grid, highlighting their diversity and commonality in strategic approaches. The accompanying text provides context and references the original research source, making it a useful reference for strategic analysis and innovation planning.


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