Business Case Development Process

This slide illustrates 2 approaches—top-down and bottoms-up—for developing business cases. It maps out the key steps involved in each method, emphasizing how they converge to produce a final business case that captures realized benefits. The visual structure aids executives and strategists in understanding the complementary nature of these approaches for robust business case creation.



Why This Slide Is Useful

This slide is valuable for senior leaders and consultants involved in strategic planning or project evaluation. It highlights the structured process necessary to build credible business cases, which are critical for securing stakeholder buy-in and resource allocation. By contrasting the top-down and bottoms-up methods, it underscores the importance of integrating high-level strategic insights with detailed operational analysis to ensure comprehensive benefit realization.

For C-level executives, this slide offers a clear framework to oversee and validate the development of business cases. It helps identify potential gaps or misalignments early in the process, such as insufficient benefit focus or overlooked opportunities. This ensures that the final business case is both realistic and aligned with strategic priorities, reducing the risk of project failure or underperformance.

Management consultants and strategy teams can leverage this visual to facilitate workshops or review sessions with clients. It provides a common language for discussing how different parts of the organization contribute to business case development. The process-oriented view supports disciplined decision-making and helps establish best practices for benefit management across initiatives.

The slide’s emphasis on iterative analysis and leveraging opportunities encourages a disciplined yet flexible approach. It reminds leaders that effective business case development involves continuous refinement, stakeholder engagement, and rigorous evaluation. This approach enhances the credibility of the case and increases the likelihood of successful implementation and benefit realization.

How This Slide Is Used

This slide is often used during strategic planning, project prioritization, or benefit realization workshops. It serves as a reference point for teams to ensure all critical steps are followed in developing a business case, especially when multiple stakeholders are involved. Facilitators use it to guide discussions on how to balance top-down strategic insights with bottoms-up operational data.

In consulting engagements, this visual helps structure client workshops focused on benefit planning and project evaluation. It can be customized to highlight specific steps relevant to the client’s industry or project type, such as emphasizing financial modeling or risk assessment. The diagram also supports alignment discussions among senior leadership, project teams, and finance functions.

For internal project teams, this slide acts as a checklist to ensure comprehensive coverage of all necessary components before finalizing a business case. It encourages iterative review cycles, where hypotheses are tested and opportunities are refined based on analysis. This process improves the quality of the final case and increases stakeholder confidence.

In executive presentations, the slide demonstrates a disciplined approach to benefit management, reinforcing the importance of thorough analysis and stakeholder engagement. It can be used to justify resource investments in detailed business case development or to explain the rationale behind project prioritization decisions. Overall, it supports a structured, transparent process that aligns strategic intent with operational realities.

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